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5 Sustainable fashion influencers worth following

  • Writer: courtneyestevens01
    courtneyestevens01
  • Jun 17, 2024
  • 2 min read


Fast fashion brands that rose to prominence in the early 2000s are increasingly coming under fire for the environmental impacts they have. Data shows that a new wave of eco-conscious shoppers are turning towards more sustainable ways of buying and styling their clothes.


If one of your goals for 2024 is to become more sustainable with your shopping habits, then you need to follow our edit of the best sustainable fashion influencers. We’ve searched through Instagram and TikTok to find the creators giving you styling ideas, tips, inspiration and knowledge about the damaging side of the fashion industry.


There are many ways to incorporate sustainable fashion into your day to day life – and no you don’t have to stop shopping all together. Knowing where your clothes came from, who mad them and the impact the materials of your garments have on the environment are just a starting point. Making sure you’re actually going to wear what you buy and knowing what happens to your clothes at their end of life is also essential.


Here's a list of sustainable fashion influencers sharing inspiring thoughts, tips, and knowledge…


Jen’s charity shop hauls will have you racing out the door to your local branch. She has an eye for interesting finds and will inspire you to embrace pre-loved fashion to help you find your own unique style.


Author of Why don’t I have anything to wear? and founder of The Mindful Monday Method. Cheong creates educational content on the fabrics and composition of garments from some of our favourite brands so that you know how it will wear and if it’s worth the cost.


Emma’s feed is full of inspiring, yet realistic posts on how to live your most sustainable fashion life. She has worked with some of the UK’s biggest brands and charities and is the creative behind successful campaigns that celebrate thoughtful fashion consumption.


A designer for slow fashion brand Revival London, Rosette serves inspiration on how dressing sustainably is 100% more stylish than buying off the rack. Though she may have more upcycling skills than most of us, Rosette is using her knowledge to show how second hand dressing can be stylish and sustainable.


Covering every angle of sustainability, from the materials in your shoes, to the people who make your clothes, Venetia campaigns for a fairer fashion industry on all fronts. She shares important messages on how fast fashion is impacting climate change in an easy and digestible way for consumers to understand.

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