8 Clothing rental sites to find your next outfit
- courtneyestevens01
- Jun 17, 2024
- 3 min read
Gone are the days when renting your clothes is seen as being unfashionable. In fact, the rental market has surged in popularity over recent years. Hiring out a dress for your next wedding invite or hiring out a bag for your next holiday has become the best solution to our growing sustainability concerns.
According to the Waste and Resources Action Programme (WARP) demand for raw materials is expected to triple by 2050 and an estimated £140 million worth of clothing is sent to UK landfill each year. The impact affordable fast fashion and the influence of consumer culture on social media, is having a detrimental effect on the earth’s resources.
Not only will the planet be thanking you, but your purse will be too, as you can shop your favourite brands for less. Letting you change up your style and experiment with new trends without the long term commitment – it’s the perfect antidote to fast fashion.
Sounds great right? But where do you start? Well look no further as I've done all the research for you and curated a list of the best clothing rental services. All that’s left for you to do is start browsing.
Created back in 2018 by Victoria Prew, Hurr allows you to rent out a range of designer pieces directly from members or from the sites own managed stock. The company achieved a certified B Corp status in 2022, the first rental platform to do this, and they also hold a physical space in Selfridges.
2. By Rotation
The world’s first fashion rental app was launched in 2019 and is a peer to peer rental site. The focus has always been on the community – with built in social features to entice customers. The app allows people to rent, lend or buy designer fashion with each other directly.
3. Rotaro
Co-founders Georgie Hyatt, Charlie Knowles and Brook Andrews launched Rotaro in 2019 in an attempt to bring circularity into the fashion industry. The company offers a carefully curated selection of luxury, cult favourites and emerging designers. Head to Rotaro’s first floor space in Liberty’s London to pick out your favourite pieces and rent them for either 4, 8, or 12 days.
Allows you to rent or buy luxury designer pieces. The company also offers a subscription service, which means you can pay monthly and receive a new edit each month. You can discover items from their brand partners as well as items from the wardrobes of celebrities and influencers. Since launching in 2019, the company now has over 500 brands for you to choose from making it one of the broadest offering’s in the UK.
5. Cocoon
The premium bag rental and resale site has become a big hit for those looking to get their hands on the next Instagram perfect handbag. Cocoon offers a membership business model, allowing people to choose between three different options based on their needs. Launched in 2019, members can add a new bag to their wardrobe every month and swap it for something new when they’re ready.
6. Hirestreet
Let’s you choose from three different hire box sizes to rent from them. Hirestreet is probably one of the most accessible fashion rental services available as you can rent from designer brands or high street brands.
7. Cloan
A direct to consumer rental platform that allows you to rent items for 4, 10, or 16 days at a time. Everything is stored, cleaned and sent out from their facility, meaning everything available on the site belongs to them or their creatives.
Selfridges launched it’s own rental platform in 2021, in partnership with Hurr. With a selection of pieces available to rent, curated by Selfridges’ very own experts, you can hire pieces for 4, 8, 16 or 30 days. They also offer a bag rental subscription, where you can sign up for either 3, 6 or 12 months and receive a new bag each month.
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